We are a firm fully owned by senior partners of Peedee Electronics, a veteran in the business of consumer electronics since 1984. With expansion into larger store formats in the electronics business, a strong need was felt for providing quality lifestyle products to our consumers.
The market then was lacking in quality mattresses and bedroom furniture at a price point that provided the best value-for-money to our customers.
We researched the mattress and bed market for 2 years before tying up with Pyarelal Foams, who are one of the leaders in foam manufacturing in India. After working with their development team for a period of 6 months, we launched our first mattress in 2018.
We have not looked back since then.
Throughout our journey into lifestyle products, we have successfully created quality products that if not surpass, at least match up to our customers’ expectations. With constant innovation and ceaseless product design and development, we have launched many mattresses that suit a particular lifestyle need/comfort/requirement.
Technically, we are guided by our manufacturing partners at Pyarelal Foams, and strategically, we are guided by senior partners of Peedee Electronics.
We will continue to design, develop, and manufacture a variety of not just mattresses but also innovate in beds, sofas, wardrobes (not sold online still, but available at our stores), and provide the best of experiences from our products to our consumers.